Trump Media & Technology Group (TMTG), the parent company of Truth Social, has taken steps to launch a spot Bitcoin exchange-traded fund (ETF), positioning itself in an increasingly crowded cryptocurrency investment space.

A recent filing with the Securities and Exchange Commission reveals that NYSE Arca submitted Form 19b-4 on behalf of Yorkville America Digital, the asset manager behind the proposed Truth Social Bitcoin ETF. Yorkville, a partner of TMTG, also works with Crypto.com and serves as the ETF’s intended custodian via its affiliate, Foris DAX Trust Company.

The ETF would track Bitcoin’s market performance and be listed on NYSE Arca. While specific details like the ticker symbol or fees remain undisclosed, the SEC has 45 days to respond to the initial filing, with a maximum decision window extending to January 29, 2026. A separate S-1 registration will outline the ETF’s full structure and risks.

Although former President Donald Trump is TMTG’s majority shareholder, his holdings are managed by a trust overseen by Donald Trump Jr., and the filing does not mention Trump directly.

If approved, this ETF would compete with existing products such as BlackRock’s IBIT, which currently dominates with $69 billion in assets. Despite the saturated market, the political affiliation of the Truth Social ETF could attract attention from supporters and critics alike.

This move is part of TMTG’s broader crypto strategy. In April, the company announced a partnership with Yorkville and Crypto.com to create U.S.-based crypto ETFs, backing the initiative with up to $250 million. Additionally, TMTG recently raised $2.4 billion to establish a Bitcoin treasury and filed to trademark another crypto product, “Truth.Fi Bitcoin Plus ETF,” in February.

While critics point to potential conflicts of interest, the filing signifies an ambitious push by TMTG to establish a foothold in the mainstream cryptocurrency investment market.